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THE SCIENCE

THE SCIENCE BEHIND ASTAXANTHIN
(pronounced As-ta-Zan-thin)

A vibrant red keto-carotenoid, astaxanthin is created naturally in rainwater microalgae as a byproduct of stresses like excessive sunlight. With 550 times more antioxidant activity than vitamin E, 1,000 times more than CoQ10, and a whopping 6,000 times more than vitamin C, it is believed to be the most powerful antioxidant, capable of neutralizing far more free radicals at any given time than other antioxidants. 

It delivers intensive defense against cell-damaging free radical activity caused by UV radiation, daily pollution exposure, and everyday stressors. A powerful anti-inflammatory, Astaxanthin further inhibits cell damage caused by inflammation. It also prevents moisture decline in skin, balancing the complexion and smoothing away dryness-related fine lines. 

The defensive mechanism of Astaxanthin results in positive results. When cells are protected from further damage, they are able to expend their resources on healing and renewal. What does that mean for your skin? A naturally rejuvenated complexion with a smoother, firmer texture and brighter tone, all without sensitizing retinoids or skin-thinning peels.

Unfortunately, Astaxanthin is notoriously difficult to work with in cosmetic formulations. Naturally unstable, Astaxanthin degrades quickly in light and heat and in response to oxygen exposure. Maintaining an even dispersal throughout a product created another challenge. It took the work of dedicated scientists in Japan as our master formulators in Korea to perfect our light – and heat-stable formula, which delivers consistent results from beginning to end.